Objectives

• Shift mindset from “dentist as clinician” → “dentist as entrepreneur & leader.”
• Equip participants with foundational skills in finance, operations, marketing, and patient experience.
• Help young dentists understand common mistakes in the first 5 years of practice and how to avoid them.
• Provide a structured career lens: how to design practice and life goals consciously, not by chance.
• Build curiosity and motivation for deeper, structured management learning.

Workshop Outline

The Big Picture – Dentistry Beyond Drilling & Filling

• Why clinical skill alone is not enough today.
• The changing landscape: competition, corporates, technology, patient expectations.
• Key question: What will make you stand out in 2030 as a dentist?

Finance Fundamentals Every Dentist Must Know

• Costing a dental procedure correctly (direct & indirect costs)
• Margins: where most dentists go wrong.
• Exercise: Calculate the real profit on day-to-day procedures
• Takeaway: Price ≠ Profit.

Patient-Centric Dentistry

• From “treating teeth” → “caring for people.”
• Building patient trust, empathy, and loyalty.
• Roleplay: Handling patient objections (cost, time, second opinions).
• Framework: Retention > Acquisition.

Operations & Efficiency – Running Like Clockwork

• Why systems are more powerful than improvisation.
• Basics of scheduling, workflow, staff management, and inventory.
• Mini-workshop: Map out a patient journey from entry to exit → identify one bottleneck and root cause analysis

Marketing & Branding for the Young Dentist

• Personal brand: what your name stands for in your city.
• Low-cost, high-impact marketing: referrals, digital presence, patient reviews.
• Social media basics: how to look credible, not “salesy.”
• Activity: Draft your personal “dentist brand pitch” in 1 line.

Designing Your Career, Not Just Your Practice

• Career paths in dentistry: solo, partnership, corporate, academic, entrepreneurial.
• The concept of Career by Design vs Career by Chance.
• Activity: Create a 5-year career canvas (vision, income, practice type, lifestyle).
• Reflection: What skills do you need beyond dentistry to get there?

Pathway to Growth – Introducing EBMD

• Summary of learnings.
• How EBMD builds on these fundamentals with 16 structured modules.
• Success stories: dentists who scaled because they understood business.
• Call-to-action → join EBMD.